TOMORROW: Social Media & the Capital Markets

Tomorrow, April 29 at 12pm ET we’re hosting a live 2-hour workshop led by Paul Stanton of PTB and Thesis Driven.

Paul went from 2,000 to 32,000 LinkedIn followers in 12 months. More importantly, he turned that audience into a consistent source of inbound investor interest from family offices and institutional LPs.

He'll walk through the strategy, frameworks, and lessons behind that growth—and show how real estate sponsors can use LinkedIn intentionally as a capital raising tool.

Here's what you'll learn

Why Social Media Matters for GPs

• ​How investor behavior and diligence have shifted

• ​Why visibility and consistency drive credibility

• ​LinkedIn vs. other channels (newsletters, podcasts, conferences)

​Positioning & Profile Strategy

• ​How LPs read GP profiles

• ​What signals credibility vs. inexperience

• ​Positioning by niche, asset class, and strategy

​Content Frameworks That Work

• ​What investors actually engage with

• ​Market insights vs. deal commentary vs. lessons learned

• ​Personal voice vs. institutional tone
  What not to post—and why

​Case Studies in Brand-Led Capital Raising

• ​Real examples of sponsors using LinkedIn to:

  • ​Build inbound investor interest

  • ​Reinforce credibility between raises

  • ​Support fund and deal launched

• ​What worked, what didn’t, and why

​Systems & Infrastructure

• ​Posting cadence that compounds over time

• ​Content libraries and reuse

• ​Integrating LinkedIn into broader capital raising workflows

• ​Measuring success beyond likes and followers

All participants will receive recordings of the session, slides, templates, and positioning guidance, shared via our private Circle community.

This workshop is delivered over one live 2-hour session: 

Wednesday, April 29 from 12:00-2:00 PM ET

Reserve your spot now. Space is limited.

See you there!
–Brad & Paul