On May 19th, we’re launching one of Thesis Driven’s most popular courses for real estate professionals, Selling into Real Estate online.

Learn How to Sell to Real Estate Owners

A five-week online course for founders, employees, and providers who sell products and services into the real estate industry

What You’ll Learn:

Identifying Your Audience by Companies & Roles:

What roles do property managers, asset managers, leasing agents, and principals play in the industry and the procurement process?

How do you identify your top target customers, including an analysis of the different types of real estate firms, investment strategies, asset classes, and more?

Making the Financial Case for Your Offering:

How are key players in real estate measured, incentivized and rewarded, and how does that impact how they buy?

Crafting Your Messaging:

What sales messaging will resonate with customers, and how do vendors craft a sales pitch highlighting that message?

Managing Channels and Funnels:

What are the key insights and strategies on nurturing leads through the sales funnel from awareness to engagement to sale?

Inbound & Outbound Funnels:

How do vendors leverage outbound channels, earned and owned media to generate warm inbound leads?

What is the role of conferences, channel partnerships and more?

Nurturing, Negotiating & Closing Deals:

Real estate owners and asset managers are extraordinarily busy. How do you rise above the noise and close the deal?

We’ll look forward to seeing you in a Thesis Driven course this summer.

— Kam, Brad & Paul