Upcoming Course: Selling into Real Estate Owners

Later this June, we’re launching Thesis Driven’s Selling into Real Estate Owners course - a 5 week online course designed for founders, sales leaders, consultants and providers to systematize how to reach the right decision makers, at the right stage, with the right message.

Learn How to Break In and Win Real Estate Deals

What You’ll Learn:

🗺️ Segment Your Market with Surgical Precision
Get a clear framework to classify real estate companies by asset class, investment strategy, AUM, and ownership structure—so you can focus on high-fit leads.

🎯 Find the Right Buyer, Not Just the Right Organization
Understand the roles that matter—property managers, asset managers, leasing agents, GPs, and LPs—and what actually drives their purchasing decisions. Learn to target the buyer within the building, not just the logo on the website.

📊 Make the Financial Case That Gets You a Call Back
Real estate professionals are rewarded on NOI, IRR, and lease-up metrics. Learn how to position your offering in terms of what actually moves their bottom line.

📣 Craft Messaging That Cuts Through the Noise
What makes a sales pitch resonate with an owner-operator vs. an institutional asset manager? Learn to frame your value so your buyer immediately sees what’s in it for them.

♻️ Build a Funnel That Converts
Real estate deals don’t close in a day. Learn how to build awareness, trust, and urgency across channels—email, partnerships, conferences, and more—to consistently turn cold leads into signed deals.

🏁 Negotiate & Close With Confidence
Learn how to stay top of mind with busy principals, how to manage procurement processes, and how to close deals in a world where everyone is slow to reply—but quick to say no.

We’ll look forward to seeing you in a Thesis Driven course this summer.

— Kam, Brad & Paul