Upcoming Course: Selling into Real Estate Owners

Next week, we kick off our 1st cohort of 2026 for our Selling into Real Estate Owners course—a 5 week online bootcamp for founders, sales leaders, consultants, and vendors who want to close more deals and identify new opportunities in a tough market.

Owners are distracted, teams are stretched thin, and inboxes are jammed with offers and pitches that all sound the same. By the end of this course, you’ll leave with a sharper sales strategy that converts—and a growth playbook that sustains real traction.

Crack the Code to Closing Real Estate Deals

What You’ll Learn: 🧠

📍 Understand Your Stakeholders
How owners, developers, managers, and investors actually make decisions—and when and why they’re open to innovation.

🧱 Decode the Capital Stack
Learn how equity, debt, and operations shape a real estate project and owners’ mindsets—and how it impacts your sales motion.

📣 Sharpen Your Sales Narrative
Cut the buzzwords and speak to owners in a way that resonates.

🧪 Stress-Test Your Pitch
Workshop your GTM plan with peers, then put it to work in the field.

What You’ll Get: 🎁

📒 Sales Playbook Templates
Leave with customizable scripts, outreach cadences, and sales frameworks tailored to real estate buyers.

🗂️ Stakeholder Maps
Break down who actually makes decisions—and when and why they buy.

🎤 Live GTM Sprint
Refine your go-to-market motion and pitch it live to peers and instructors for feedback.

🌐 Lifetime Circle Access
Stay connected with fellow founders, operators, and sales pros selling into the built world.

📚 Real-World Sales Tools
From org charts to deal timelines—you’ll walk away with tactical resources to accelerate your sales cycle.

Upcoming Cohort: Logistics & Details

We’ll look forward to seeing you in a Thesis Driven course this winter.

— Kam, Victoria, Brad & Paul