Upcoming Course: Selling into Real Estate Owners

Selling into real estate is hard. Owners are stretched thin, budgets are under pressure, and pitches that don't speak the right language go nowhere. Many vendors approach the industry with generic sales tactics for their technology and products, and messaging that fails to connect with how owners actually operate.

The professionals who win are the ones who understand how owners think — and what actually moves them to buy. Thesis Driven is here to help you connect.

Starting March 9, we’re kicking off our five-week course Selling into Real Estate Owners for sales professionals, consultants, and founders who want to build serious traction in the real estate industry. By the end of this bootcamp, you'll have a sharper pitch, a clearer pipeline strategy, and the industry fluency to back it up.

Become an Expert in Closing Real Estate Deals

What You’ll Learn:

Identify Your Customer
Break down real estate firms by asset class, strategy, and ownership model. Map key decision-makers and understand how authority flows inside an organization.

Understand Incentives
Learn how property managers, asset managers, and principals are compensated and how that affects how they evaluate products and services.

Sharpen Your Sales Pitch
Cut the buzzwords and speak to owners in a way that resonates — translate your value into language aligned with asset-level economics and portfolio performance.

Generate Inbound and Outbound Leads
Use owned media, earned channels, conferences, partnerships, and targeted outbound strategies to create stronger entry points.

Close the Deal
Real estate moves on relationships and trust. Learn how to nurture prospects through a long sales cycle and rise above the noise when it counts.

What You’ll Get:

Five Interactive Live Sessions
Direct access to instructors, and live group discussions each week.

Sales Playbook Templates
Leave with customizable scripts, outreach cadences, and sales frameworks tailored to real estate buyers.

Stakeholder Maps
Break down who actually makes decisions — when they buy, and why.

Live GTM Sprint
Refine your go-to-market motion and pitch it live to peers and instructors for feedback.

Lifetime Circle Access
Stay connected with fellow founders, operators, and sales pros selling into the built world.

Real-World Sales Tools
From org charts to deal timelines—you’ll walk away with tactical resources to accelerate your sales cycle.

Logistics & Details

We look forward to seeing you.

— Brad & Paul