Upcoming Course: Selling into Real Estate Owners

This Monday, we kick off the next cohort of our Selling into Real Estate Owners course—a five-week online bootcamp for founders, sales leaders, consultants, and vendors who want to close more deals in a tough market.

Owners are distracted, teams are stretched thin, inboxes are jammed with pitches that all sound the same. By the end of this course, you’ll leave with a sharper sales strategy that converts—and a growth playbook that sustains real traction.

Crack the Code to Closing Real Estate Deals

What You’ll Learn: 🧠

📍 Understand Your Stakeholders
How owners, developers, managers, and investors actually make decisions—and when and why they’re open to innovation.

🧱 Decode the Capital Stack
Learn how equity, debt, and operations shape a real estate project and owners’ mindsets—and how it impacts your sales motion.

📣 Sharpen Your Sales Narrative
Cut the buzzwords and speak to owners in a way that resonates.

🧪 Stress-Test Your Pitch
Workshop your GTM plan with peers, then put it to work in the field.

What You’ll Get: 🎁

📒 Sales Playbook Templates
Leave with customizable scripts, outreach cadences, and sales frameworks tailored to real estate buyers.

🗂️ Stakeholder Maps
Break down who actually makes decisions—and when and why they buy.

🎤 Live GTM Sprint
Refine your go-to-market motion and pitch it live to peers and instructors for feedback.

🌐 Lifetime Circle Access
Stay connected with fellow founders, operators, and sales pros selling into the built world.

📚 Real-World Sales Tools
From org charts to deal timelines—you’ll walk away with tactical resources to accelerate your sales cycle.

We’ll look forward to seeing you in a Thesis Driven course this summer.

— Kam, Brad & Paul