Upcoming Workshop: Doing Conferences the Right Way

There are dozens of major real estate conferences and shows vying for your attention these days. The calendar fills up fast, and the bills—for registrations, travel, hotels, and sponsorships or booth space—add up faster. But for most attendees, the return on all that time and money is surprisingly hard to measure, let alone optimize.

The professionals who consistently get the most out of conferences show up with a system: for preparation, for on-site execution, and for following up in a way that actually converts conversations into relationships and deals. Conferences can become one of the highest-ROI business development channels available. You just need the right approach.

This Friday, April 10, Thesis Driven is hosting a live 90-minute workshop on building that system: Doing Conferences the Right Way. Brad Hargreaves and Paul Stanton will walk through their complete playbook for conference ROI, from choosing which shows to attend to the follow-up cadence that keeps new contacts warm.

They’ll share the insider tactics they’ve learned from years on the circuit.

Here’s what you’ll learn

Choosing the right conferences: How to map events to your specific business development goals, evaluate attendee quality and networking structure, and build an annual calendar with clear ROI criteria—including when to skip, when to walk the floor, and when to sponsor.

Pre-conference preparation: Mine attendee lists, speaker rosters, and conference apps before the event, pre-schedule meetings, and show up with talking points and follow-up materials already in hand.

Conferences as a marketing channel: Live-posting frameworks for LinkedIn, repurposing panels and hallway conversations into thought leadership, and building your brand on-site and online simultaneously.

Sponsorship and booth strategy: How to evaluate whether paid placements are worth the money, how to structure side events and dinners that generate real pipeline, and how to measure return on investment beyond logo placement.

On-site execution: How to structure your day around high-value interactions, navigate receptions and informal meetings strategically, and capture contacts and follow-up items without losing momentum.

Post-conference follow-up: A system that launches within 48 hours, segments contacts by priority, converts conversations into meetings, and tracks ROI across your full conference portfolio.

All participants will receive recordings of the session, planning templates, and follow-up frameworks, shared via our private Circle community.

This workshop is delivered over one live 90-minute session:

Friday, April 10 — 12:00–1:30 pm ET

Cost: $99

Reserve your spot now. Space is limited.

See you there!
–Brad & Paul